multicultural marketing, media and influencer ENGAGEMENT
We help brands to connect with multicultural / culturally and linguistically diverse audiences in Australia through delivering integrated multicultural marketing, influencer and media activities.
Our Work
Our services range from communications and PR, to influencer and social media marketing. We have many other service offerings that you will be able to explore below.
MULTICULTURAL PR & COMMUNICATIONS
One of Australia's premier tourism experiences attracting over 300,000 visitors every year, Puffing Billy is a historic steam railway that was first built in 1900 to serve the local communities living in the Dandenong Ranges and across the eastern suburbs of Melbourne.
INFLUENCER & CONTENT MARKETING
De Bortoli Wines - Integrated multicultural marketing, influencer engagement and video production project focused on the Vietnamese and Chinese market.
POINT OF SALE & CUSTOMER ENGAGEMENT
Located less than one hour from Melbourne, the Yarra Valley is recognised as one of Australia’s foremost cool climate wine producing regions.
MULTILINGUAL CONTENT & DESIGN
Working with creative agency Public Journal, we supported the development of the innovative and beautifully designed multilingual digital visitor platform - We are here, for the Yarra City Council.
INLANGUAGE VIDEO PRODUCTION
Established in 2011, Rob Dolan Wines is a highly awarded cellar door, vineyard and the second biggest wine producer in Victoria’s renowned Yarra Valley.
SIGNAGE & WAYFINDING
Who We Are
Connecting to the right audience can be a difficult task. CALD Marketing is here to help brands keep engaging with multicultural communities. Our intention is to help these connections strengthen and assist all culturally and linguistically diverse audiences receive the best information.
CALD Marketing can improve and build your brand’s marketing strategy. Campaign planning is a necessary part of any strategy, and having a robust and research driven consumer focused plan is the first step. We spend time evaluating your target market, and the cultural nuisances and considerations that need to be considered. Doing so will give you an edge over any competition, and will get you a clearer picture than most on who is engaging with your brand.
What We Do
We improve and build your brand’s marketing strategy. Campaign planning is a necessary part of any strategy, and having a robust and research driven consumer focused plan is the first step. We spend time evaluating your target market, and the cultural nuisances and considerations that need to be considered. Doing so will give you an edge over any competition, and will get you a clearer picture than most on who is engaging with your brand.
Our Partners
