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INLANGUAGE VIDEO PRODUCTION

Rob Dolan Wines

Established in 2011, Rob Dolan Wines is a highly awarded cellar door, vineyard and the second biggest wine producer in Victoria’s renowned Yarra Valley.

 

They are wine-makers, wine-incubators and wine-collaborators. Their strong and enduring relationships with regional growers allow them to select the best possible parcels of fruit. And then do justice to the fruit by creating the most delicious wines possible.

Looking to expand their global presence, Rob Dolan engaged CALD to lead the development of a new export strategy and integrated marketing project.

Core to our strategy was assisting Rob Dolan to diversify into new markets including Japan, Korea and South-East Asia whilst developing a more consumer focused program of marketing and communication activities, including:

  • Provision of market entry, government engagement and export consulting.
  • Development of an integrated sales, marketing and communications plan.
  • Delivery of a brand audit and localisation for the Asian markets including the development of a Chinese brand name and tagline.
  • Design and production of multilingual consumer brochure and trade collateral in Chinese, Japanese and Korean. 
  • Creation of new digital and social media programs including establishment of official Wechat / Weibo accounts, content creation, advertising and media engagement and development of an in-language website platform.
  • Project management, direction and production for a lifestyle, educational and social media video shoot including delivery of a suite of 24 video with in-language edits.