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Riverland Group

Engaging with marketing partners, tourism industry and some of Australia’s hottest local influencers
Translation and design of Chinese menus

The Group commissioned CALD to assist them in engaging with the local Asian community in Melbourne and capitalising on the growing inbound visitor markets. Highlights include:

  • China market launch event with 50 local Melbourne media, trade, government and influencer attendees (watch launch event social media video)
  • Strategic partnerships with five local Chinese media channels with a combined reach of 500,000 people
  • Engagement with Australian Chinese micro-influencers with over 1 million followers
  • Chinese New Year digital marketing campaign which attracted more than 10,000 views
  • Establishment of in-language digital platforms, including official WeChat account, digital menus and Chinese mobile payments
  • Signage audit and implementation strategy across four CBD venues
  • Curation of Asian image libraries and video content
  • Travel trade package development and engagement