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MULTICULTURAL PR & COMMUNICATIONS

PUFFING BILLY

Integrated PR, communications and Influencer marketing program to support the launched of a new $24m dollar visitor centre, promote its unique tourism experiences, engage with diverse multicultural communities and deliver strategic partnerships with cross-cultural media channels and local Asian influencers.

Girl stretching out hand to feel the breeze

Almost every Melburnian has a special memory on board Puffing Billy, chugging through the forest, rolling hills and open farmland with legs hanging over the side.

CALD Marketing implemented a marketing program for Puffing Billy in 2021 to bring attention and engagement to a newly built multi-million dollar facility where they wished to emphasise their unique tourism experience.