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SkyBus Australia & New Zealand

SkyBus, a world-leading airport transport service with operations across Australia and New Zealand, engaged CALD to help better understand, engage and service their international customers.

From 2016 – 2019, CALD provided SkyBus with strategic planning, experience and partnership development. We also provided signage, wayfinding, digital marketing, trade engagement, translation, and multilingual creative design services.

Multilingual creative design, Chinese New Year marketing and integrated campaign development

Core to this strategy is understanding and enhancing the visitor experience, both online and offline, as well as building SkyBus’ international capabilities, including:

  • Undertaking operational reviews, experience audits and cultural awareness training
  • Developing wayfinding and signage strategies, point-of-sale and customer engagement strategies
  • Multilingual content and collateral development (Chinese, Japanese, Korean)
  • Digital channel management, including official WeChat account and travel review sites
  • Social video and live streaming content development
  • Strategic partnerships and marketing campaign development and implementation