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INFLUENCER & CONTENT MARKETING

De Bortoli Wines

Integrated multicultural marketing, influencer engagement, social media and video production project focused on the Vietnamese and Chinese market.

VIETNAMESE INFLUENCER ENGAGEMENT
& SOCIAL MEDIA MARKETING CAMPAIGN
VIDEO CONTENT PRODUCTION, MULTICULTURAL TALENT
& IN-LANGUAGE VIDEO EDITING

Project Profile:

2020 / 2021, CALD Marketing was engaged by De Bortoli Wines’ to work alongside their marketing / export teams to deliver an integrated multicultural marketing and influencer project focused on the Vietnamese and Chinese market. This included:

  • A Vietnamese export marketing strategy and local marketing campaign, focused on the Woodfired Wine range. 
  • Vietnamese influencer engagement programs, featuring a high-profile Vietnamese chef and celebrity Rocker Nguyen.
  • Curation of social media content on Facebook and Instagram. 
  • Production of a suite of branded video assets and social media videos for the Vietnamese market 
  • Multilingual brand assets, in-language brochures, point-of-sale and digital marketing content.
  • Wechat Marketing programs with Wine Yarra Valley aimed at the Chinese tourism and wine export market. 

Client Profile: 

For more than 90 years, the De Bortoli family have been at the forefront of the Australian wine industry. A tale of a hardworking and innovative migrant family who considers good wine, good food and good friends to be among the true pleasures in life, passions we share at CALD Marketing. Today, De Bortoli Wines is the second largest family-owned wine brand in Australia, producing world-class award-winning wines in New South Wales, Victoria and Tasmania which are exported around the world.